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大公報:廣東涼茶打敗可口可樂!

發布日期:2006/09/27

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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">借助成功</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">申遺</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">,廣東涼茶產業、涼茶文化將進入一個全新的發展階段。今年涼茶產銷量將突破</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">350</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">萬噸,首次超過可口可樂在內地的產銷量!</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">廣東省食品醫藥行業協會會長張俊修昨天向記者表示,廣東涼茶產銷量勢頭正旺,特別自去年八月申報食品文化遺產之后銷售明顯轉旺,比去年同期增加十倍。今年上半年產銷量近</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">300</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">萬噸,離預定的年產銷量</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">350</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">萬噸的目標僅一步之遙,而</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2005</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年可口可樂在內地的產銷量是</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">317</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">萬噸,可以肯定地說,涼茶已超過可口可樂了!</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">據悉,紅色罐裝王老吉</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2004</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年銷售額</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">8</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">億元,</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2005</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年飆升至</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">30</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">個億。紅罐王老吉的驚人業績,讓人們突然發現,原來廣東涼茶的市場空間如此之大。于是,無數的追隨者蜂擁而至,一時間,市場上一片涼茶海洋,超市里的涼茶品種能數得上十幾種。連可口可樂也不甘寂寞,與白云山和黃中藥合作,由白云山和黃提供特制藥膏,用作飲料的原料,可口可樂負責生產。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">目前廣州已經有王老吉、白云山和黃、星群藥業、養和醫藥和香雪制藥等制藥企業進入涼茶飲料市場。在</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">5</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月國務院正式宣布將涼茶列入第一批國家級</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">非物質文化遺產</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">代表作名錄,受保護的</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">21</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">家企業中,上述醫藥企業位列其中。業內人士認為,有了這張</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">通行證</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">,對其開拓涼茶市場有利。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">勢成世界飲料新貴張俊修透露,涼茶</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">申遺</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">成功后,消費者對涼茶有信心,涼茶必將成為世界飲料的一匹</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">黑馬</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。預料到二</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">○</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">一</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">○</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年,涼茶產銷量可達六千萬噸,成為世界飲料新巨頭。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>張俊修說,作為嶺南乃至東南亞地區一種特有的功能飲料,廣東涼茶備受歡迎。目前,廣東涼茶還暢銷省外,剛開通的青藏鐵路,也銷售王老吉,且銷情不俗。目前,省外銷售量占總銷售量近七成。</FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN lang=EN-US><FONT face="Times New Roman">2004</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年起,王老吉打進了肯德基,銷售勢頭一直暢旺。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>王老吉藥業股份有限公司總工程師鄭榮波說,廣東涼茶之所以好銷,主要原因是涼茶功效得到社會認可,品牌的涼茶信得過。</FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>在廣東,黃振龍涼茶隨處可見,全省共開設八百多家涼茶鋪。</FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>黃振龍涼茶有限公司總經理助理閻淑珍說,廣東涼茶一年四季都受歡迎,生意長年不俗。冬天打火鍋容易上火,涼茶起降火作用;夏天天氣熱,涼茶有清熱作用;秋天干燥,涼茶起滋陰作用,夏天的涼茶特別好銷,比其他季節增加逾一成。</FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><IMG onmousewheel="return zoom_img(event,this)" height=200 src="uploadfiles/2006102715518345.jpg" width=300 align=center border=0></SPAN></P>
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